Integrated Food & Produce Marketing
Card Talk: Winning Communication Games
Denise Donohue, APR, CAE, holds B.S. and M.A. degrees from Michigan State University in horticulture and journalism. She has 25 years’ experience in public relations and media relations, as well as domestic and international marketing of food, produce, biotech and horticultural products.
She is Accredited in Public Relations (APR) and a Certified Association Executive (CAE).
Most recently, Denise was Executive Director of the Michigan Apple Committee which represents the nation’s third-largest apple producers.
Dr. William Donohue has a B.S. from Bowling Green State University, and Master’s and Doctorate degrees, all in the field of Communi-cation Sciences, from Ohio State University.
He is a Distinguished Professor at Michigan State University, where he has been a popular instructor of communication, public speaking, sales, organizational communication and conflict resolution for over 30 years.
Dr. Donohue has published 10 books and over 70 papers, and serves as on editorial boards for multiple publications. He has consulted with more than 40 companies, agencies and associations over his career.
Integrated Food & Produce
Marketing: Fusion of Public Relations & Marketing
Helping sell produce and grocery items from strategic plan to store shelf.
Beyond graphic design and logos.
More than a p.r. firm.
Better than a market plan.
We bring you the fusion of public relations and marketing for produce and agricultural products.
Today’s sophisticated food marketplace calls for more than a grabby logo and a sign.
Our approach puts your product through a strategic marketing process.
• Market research
• Focus groups
• Fine-tuning product, packaging, message
• Develop budget, tactics
• Retail activation
• Mainstream and social media
Expertise in messaging that includes:
• Locally-grown produce
• Food safety
• Crisis communications
Card Talk: Winning Communication Games
Dr. Donohue’s thought-provoking book, Card Talk: Winning Communi-cation Games, is a novel way of thinking about how we interact with others.
In Card Talk, Dr. William Donohue, distinguished Professor of Communication at Michigan State University, uses the familiar playing card metaphor to help students visualize communication situations.
Each time we communicate, we play a card such as a “son card,” a “friend card” or a “boss card.” To succeed, that “talk card” must be appropriate to the message recipient, the situation and the goals of the message sender.
Card Talk has strong underpinnings from communication theory, and the theme gives these lessons a refreshing twist to which today’s college students can relate.
This book is now available for review by communications professors and instructors. Contact Dr. Donohue at firstname.lastname@example.org for more information.
Chapters include . . .
• Social Identity Card Games
• Relationship Card Games
• Decision-Making Card Games
“The card game metaphor is “captivating, appropriate and student-friendly . . . This is the most original way I have seen to bring unity to the [communication contexts] since Beebee’s Principles for a Lifetime. Five years after taking a course with this text, I think students will remember more content than a traditional treatment would afford.”
Dr. Mark Butland, Communication Professor & Author
Austin Community College
Communication Research & Training
Successful communication and a disciplined approach to the client base are vital to your team’s success.
Research. Before the rosy market plan and glossy brochure, comes detailed research about the marketplace. Do you know if customers and clients are satisfied? Or what they want in the future?
Our data-driven approach to evaluating your market and visioning future trends, will enhance your ability to connect with clients and target consumers.
We’ll help you collect data to evaluate products and programs, and test strategies via survey research and focus groups.
Training. So you have an effective strategy – is your team communicating it well? Periodic training can help your team.
• Negotiate more effectively with consumers
• Sell change to clients
• Negotiate conflict and turn challenging situations into “wins”
• Demonstrate leadership
Dr. Donohue has trained dozens of organizations to embrace change and succeed at the communication game.
Evaluation. Many businesses and grant-funded projects require professional evaluation. The evaluator’s job begins at program outset, to ensure the outcome has legitimate metrics.
As a Distinguished Professor at Michigan State University, Dr. Donohue has evaluated dozens of projects.
Conflict Management Coaching. As an internationally-regarded specialist in conflict resolution, Dr. Donohue has expertise in working with individuals or small teams to resolve unproductive relationships.
In addition to teaching undergraduate courses on communication theory, public speaking and organizational communication, Dr. Donohue is founder of Michigan State University’s sales communication program.